Introducing our new brand

The new Ultra brand was launched in January 2020.

"We are entering an exciting new era in Ultra's history. Our refreshed brand will help take us on the next part of our journey."

Simon Pryce, CEO

We are very proud of our heritage. Ultra’s story began in 1920 when Edward Rosen set up a small Electronics factory in West London. We have been solving our customers’ most complex problems for over 100 years… and we’re ready for the next 100…

Ultra today is made up of 4,500 people in over 50 businesses. Until now, we haven’t made the most of our scale or been as effective as we could have been if we worked together….

Our world is changing. Our customers are changing. And now Ultra is changing:

At the core of Ultra is our desire to innovate for a safer tomorrow:

  • We are principled. We are fair. And we aren’t satisfied until we’ve done what we said we’d do.
  • We have an unlimited sense of curiosity, we are bright, optimistic, and we believe in our duty to protect what matters most in our world.
  • Developing the technologies that create a safer tomorrow is what drives each and every one of our employees. It is the driving force behind everything we do. This is our purpose.

We deliver this purpose through innovation in our technologies and our openness to searching for new ways to solve our customers' most complex problems.

We don’t just say innovation, we show it… read more

Our new brand was designed to reflect a new era for our business and a commitment to deliver for our customers from the start to the very end of everything we do.